To Thy Own Selfie Be True

Posted on October 31, 2014. Filed under: Assessment, Data, Evaluation, SWOT | Tags: , , , |

Among this year’s ABC fall line-up of shows is Selfie. In short, it’s an “opposites attract” romantic comedy about a bullied teenager who revamps herself for adulthood through excessive use of social media. When this affects her career path, she turns to a fellow marketing firm colleague to help repair her workplace image. She’s always inappropriate – from office attire to her pre-occupation with her smart-phone, in full view of the boss during team meetings. But in her defense, she’s done one thing right. OK, two. She has recognized that change needs to occur, and she’s consulted with an objective change agent.

In our lives, we too are inundated with the selfie. In fact, an estimated 350 million images, mostly of us, are uploaded to facebook every day. And that only includes those that survive our personal scrutiny. When we post pics, we wait patiently for friends and family to “like” them too. If they’re unflattering, out of focus, or don’t depict what we intend to show, we simply delete them. But isn’t it often the same in our professional lives? It’s far easier to ignore or downplay a recognized challenge or business concern than it is to confront it directly. We bury the truth in the board report, artfully skirt questions about it, or minimize the importance it. We press our imaginary delete key and hope it will go away. It won’t. And often, it will require some form of outside intervention to promote change. Does your business selfie show:

  • a pattern of revenue loss?
  • a decrease in customer or client base?
  • a low level of employee or customer satisfaction?
  • a loss in productivity?
  • a need for improved effectiveness or efficiency?
  • a need for improved policies or procedures?
  • a need for employee training?

If you’ve answered “yes” to any of these questions, you may see in your selfie an opportunity for change rather than an insurmountable threat. You are to be congratulated! We invite you to explore our website to learn how we can assist your organization in taking the next step.

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